Who writes: sponsored article or advertorial?

You can choose directly in the catalogue whether you want an article written by the media (sponsored article) or whether you prefer to provide the content yourself (advertorial). Some publishers offer both options, some only one. This will be visible in the different offers when you open a media item in the catalogue.

From the advanced filters in the catalogue, you can also choose to see only advertorial offers (article without writing) or only sponsored article offers (articles with writing).


Finally, you should know that you can have the article written by our services when you want to provide it to the media but don't have the time or resources to do the writing. To do this, choose an advertorial offer that displays the words "Writing delegation available", as shown above. This option will be subject to a charge, and you will need to add it at the next stage when you have selected the offer in your basket.