---
title: "From order to publication: steps for a mission for an Advertiser"
description: Launch briefing, mission management, publication
---

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# From order to publication: steps for a mission for an Advertiser

## Launch briefing, mission management, publication

To properly manage a publication proposal sent to publishers, here are the steps and best practices to follow.

### **Step 1 – Creation and Sending of the Briefing**

Log in to your account and create your briefing. Check the mandatory elements:

- A textual briefing
- At least one anchor
- At least one external link
- Choice of publication date

**Immediate publication:** for quick online posting. The platform automatically calculates the first available date based on the publisher’s average timelines.  
**Scheduled publication:** ideal if your article is part of a specific campaign. Select the desired date in the calendar.

💡 **Best practices:**  
Avoid immediate publication if there is no urgency or if content validation may take time. If you choose immediate, the publisher will wait for a quick validation to meet deadlines.

👉 Check our [complete guide](https://help.getfluence.com/en/support/advertiser-brief-management?hsLang=en) on managing briefs and the consequences of delays.

![launch briefing](https://help.getfluence.com/hs-fs/hubfs/launch%20briefing.gif?width=670&height=316&name=launch%20briefing.gif)

**If you selected the Advertorial option (content provided by you):**

- Insert your text directly into the designated space.
- Correctly integrate your anchors and strategic links.
- Respect the conditions defined in the publisher’s offer (word count, number of links, etc.).
- Verify that your content is not already published online. A check via Copyscape ensures originality and protects both your and the publisher’s reputation.

**Mandatory image**  
For the Advertorial option, the content must include an illustrative image:

- Use our royalty-free image library, or
- Provide your own image (royalty-free or with credits to indicate.Images must be less than 2 MB).

**![launch content](https://help.getfluence.com/hs-fs/hubfs/launch%20content.gif?width=670&height=309&name=launch%20content.gif)**

**Copy-paste issue from the web?**  
An error may appear due to invisible characters imported.  
👉 **Tip:** enter your anchors directly in the *Content* section and add your links using the 🔗 button.

**Publisher response time**  
The publisher has 7 days to accept or negotiate the proposal. Use the mission messaging system to clarify the brief or agree on possible modifications.

### **Step 2 – Managing content proposed by the publisher**

If the publisher writes the article:

- You will receive a proposal to validate.
- Use the *Con* section to request corrections or approve the final version.  
  ⚠️ **Important:** do not use Google Docs links for exchanges.  
  Everything must go through the *Content* section. External links may block the mission.

In case of difficulty, contact customer support directly.

![Registrazione schermo 2025-09-19 alle 17.50.12.mov](https://help.getfluence.com/hs-fs/hubfs/Registrazione%20schermo%202025-09-19%20alle%2017.50.12.mov.gif?width=670&height=316&name=Registrazione%20schermo%202025-09-19%20alle%2017.50.12.mov.gif)

### **Step 3 – Publication**

Once the content is validated, the publisher publishes the article and enters the URL in the *Publication* section.

**After publication**  
Automatic check for 30 days: the platform verifies that all conditions are met.  
If you detect an error, contact the publisher via mission messaging or open a ticket with customer support.

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