From order to publication: steps for a mission for an Advertiser

Launch briefing, mission management, publication

To properly manage a publication proposal sent to publishers, here are the steps and best practices to follow.

Step 1 – Creation and Sending of the Briefing

Log in to your account and create your briefing. Check the mandatory elements:

  • A textual briefing

  • At least one anchor

  • At least one external link

  • Choice of publication date

Immediate publication: for quick online posting. The platform automatically calculates the first available date based on the publisher’s average timelines.
Scheduled publication: ideal if your article is part of a specific campaign. Select the desired date in the calendar.

💡 Best practices:
Avoid immediate publication if there is no urgency or if content validation may take time. If you choose immediate, the publisher will wait for a quick validation to meet deadlines.

👉 Check our complete guide on managing briefs and the consequences of delays.

launch briefing

If you selected the Advertorial option (content provided by you):

  • Insert your text directly into the designated space.

  • Correctly integrate your anchors and strategic links.

  • Respect the conditions defined in the publisher’s offer (word count, number of links, etc.).

  • Verify that your content is not already published online. A check via Copyscape ensures originality and protects both your and the publisher’s reputation.

Mandatory image
For the Advertorial option, the content must include an illustrative image:

  • Use our royalty-free image library, or

  • Provide your own image (royalty-free or with credits to indicate).

launch content

Copy-paste issue from the web?
An error may appear due to invisible characters imported.
👉 Tip: enter your anchors directly in the Content section and add your links using the 🔗 button.

Publisher response time
The publisher has 7 days to accept or negotiate the proposal. Use the mission messaging system to clarify the brief or agree on possible modifications.

Step 2 – Managing content proposed by the publisher

If the publisher writes the article:

  • You will receive a proposal to validate.

  • Use the Con section to request corrections or approve the final version.
    ⚠️ Important: do not use Google Docs links for exchanges.
    Everything must go through the Content section. External links may block the mission.

In case of difficulty, contact customer support directly.

Registrazione schermo 2025-09-19 alle 17.50.12.mov

Step 3 – Publication

Once the content is validated, the publisher publishes the article and enters the URL in the Publication section.

After publication
Automatic check for 30 days: the platform verifies that all conditions are met.
If you detect an error, contact the publisher via mission messaging or open a ticket with customer support.