Deposit and payment of an order, what's the difference?

On getfluence.com, there are two ways to pay for an order:

Make a cash deposit into your balance:
A money deposit to your Advertiser account allows you to use this money later, whenever you want, without having to pay for each of your orders.

If ever the balance available in your deposit is less than the amount to be paid for an order, you will have to complete by making a payment at the end of the order.

 

Pay each order directly:
You can carry out an order in a more traditional way, by paying by one of the available means of payment (credit card, bank transfer...) directly during the order summary.