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What is the AI Access feature?
AI Access is a new feature built directly into the Getfluence marketplace that shows whether a media website is accessible to AI search engines such as ChatGPT, Claude, Perplexity, or Gemini.
It allows advertisers to instantly see whether a site can be crawled by AI platforms — a critical factor in any LLM visibility or Generative Engine Optimization (GEO) strategy.
Why is AI Access important for advertisers?
In a Generative Engine Optimization (GEO) strategy, an article only has value if AI search engines can access it.
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✅ Site accessible → The article can be crawled and potentially cited in AI-generated responses.
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🔒 Site blocked → The article is invisible to the affected AI platform.
AI Access helps advertisers avoid investing in placements that cannot support their LLM visibility goals.
How does AI Access work?
AI Access analyzes each publisher’s robots.txt file.
This file defines which crawlers are allowed — or not allowed — to access the website.
The feature specifically checks the user-agents used by major AI platforms:
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OAI-SearchBot (ChatGPT)
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ClaudeBot (Anthropic)
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PerplexityBot
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Google-Extended (Gemini)
A single blocking directive is enough to prevent a platform from accessing the entire site.
How do I read the AI Access indicators?
In the marketplace search results, a dedicated AI Access column displays a clear visual status.
| Icon | Meaning | GEO Suitability |
|---|---|---|
| ✓ | No blocks detected | Suitable |
| ⚠ | Partial block (ChatGPT still accessible) | To assess |
| 🔒 | ChatGPT blocked | Not recommended |
| — | Data unavailable | Double-check |
Hovering over the icon provides a quick summary.
Can I filter out websites that block AI platforms?
Yes.
An AI Access filter allows you to exclude blocked websites and quickly build a media plan aligned with your GEO strategy.
How often is the data updated?
Robots.txt files are analyzed monthly.
The displayed status reflects the most recent analysis. Since publishers may update their policies, AI Access should be considered current but not permanent information.
Does AI Access guarantee citation in ChatGPT?
No.
AI Access indicates technical accessibility only.
Whether an article is cited depends on:
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Content quality
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Relevance to the query
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Structure and clarity
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Overall editorial value
AI Access is a necessary condition for LLM visibility — but not a guarantee.
How is AI Access different from the AI-First format?
The AI-First format optimizes article structure to maximize AI comprehension.
AI Access verifies technical accessibility.
👉 Both are complementary:
Even the best-optimized content cannot perform if it is published on a site blocked by AI crawlers.